own-brand

own-brand
own-brandˈ or own-laˈbel adjective
(of a commodity) carrying the trademark or label of the store that sells it (also noun)
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Main Entry:own

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own-brand «OHN BRAND», adjective.
bearing the name or brand of the store which sells it instead of the manufacturer's name: »

The principles of own-brand groceries date back to the turn of the century when stores such as Lipton and Home & Colonial did much of their own packaging (London Times).

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adj
Brit :store-brand

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ˌown-ˈbrand [own-brand] (also ˌown-ˈlabel) (both BrE) (US ˈstore-brand) adjective
used to describe goods that are marked with the name of the shop/store in which they are sold rather than with the name of the company that produced them

own-brand coffee

See also:own-label store-brand

Useful english dictionary. 2012.

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Look at other dictionaries:

  • own-brand — ˌown ˈbrand adjective [only before a noun] MARKETING COMMERCE own brand products have on them the name of the shop that is selling them, rather than the producer s name; = own label AmE: • We indicate the recyclability of the packaging on our own …   Financial and business terms

  • own brand — UK US adjective [before noun] UK (US store brand) ► MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: own brand products/goods »The gradual… …   Financial and business terms

  • own brand — own label; distributor brand; private brand; house brand A product sold under a distributor s own name or trademark through its own outlets. These items are either made specially for the distributor or are versions of the manufacturer s… …   Big dictionary of business and management

  • own brand — adj BrE own brand goods are specially produced and sold by particular shops and have the name of the shop on them American Equivalent: store brand ▪ Tesco s own brand tomato sauce …   Dictionary of contemporary English

  • own brand — UK US adjective british own brand products are things that a particular shop makes for itself. They have the name of the shop on their label. Thesaurus: words used to describe shops and their productshyponym …   Useful english dictionary

  • own brand — own brands N COUNT Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. [BUSINESS] This range is substantially cheaper than… …   English dictionary

  • own brand — ► NOUN Brit. ▪ a product manufactured specially for a retailer and bearing the retailer s name …   English terms dictionary

  • own brand — adjective BrE own brand goods are specially produced and sold by particular shops and have the name of the shop on them; store brand AmE: Sainsbury s own brand tomato sauce …   Longman dictionary of contemporary English

  • own-brand — adj. Own brand is used with these nouns: ↑product …   Collocations dictionary

  • own brand — UK / US adjective British own brand products are things that a particular shop makes for itself. They have the name of the shop on their label …   English dictionary

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